SAP Hybris — Developer vs. Functional

What is SAP Hybris?

SAP Hybris is a suite of enterprise-level products designed to help businesses innovate, integrate, and achieve flexibility in e-commerce, marketing, sales, and customer service domains. Its ability to offer a 360-degree view of the customer and manage end-to-end processes has made it a preferred choice among global businesses.

In today’s rapidly evolving digital landscape, businesses need robust platforms to offer seamless customer experiences. SAP Hybris, a leading commerce software, fills this need by providing solutions that enhance the customer journey across multiple channels. Recognizing the demand for skilled professionals in this domain, Multisoft Systems has introduced a comprehensive SAP Hybris (Developer & Functional) Online Training.

Course Highlights

1. Developer Training:

• Introduction to the SAP Hybris ecosystem.
• Mastery of tools and techniques required for extension development.
• Deep dive into data modeling, WCMS, and service layer customization.
• Integration techniques with third-party applications.

1. Functional Training:

• Overview of the e-commerce landscape and SAP Hybris’ role.
• In-depth understanding of product management, order management, and customer experience management.
• Multi-channel commerce strategies using SAP Hybris.
• Real-world case studies to understand business application.

Developer Training

1. Introduction to the SAP Hybris ecosystem

SAP Hybris, now known as SAP Commerce Cloud after its acquisition, is a comprehensive e-commerce solution that integrates different digital and physical customer touchpoints onto a single platform. Understanding the broader SAP Hybris ecosystem is essential for developers to know how different components interact, what roles they play, and how they can be harnessed to deliver powerful e-commerce solutions.

2. Mastery of tools and techniques required for extension development

Extensions in SAP Hybris are analogous to modules or plugins in other platforms. They are units of functionality that can be added to the core system, enabling customization and feature addition without altering the core codebase. Mastery over tools and techniques ensures that developers can tailor the platform to specific business needs, enhancing its capabilities and integrating custom functionalities as required.

3. Deep dive into data modeling, WCMS, and service layer customization

• Data Modeling:

Data modeling in SAP Hybris involves defining the structure in which data will be stored and retrieved. It encompasses creating items, which are similar to database tables but more powerful as they include behaviors. Effective data modeling ensures that the system can efficiently store and fetch data, impacting the system’s performance and scalability.

• WCMS (Web Content Management System):

WCMS in SAP Hybris lets businesses manage their digital content across various channels. It’s a crucial tool for non-technical users to update website content without any developer intervention. An in-depth understanding allows developers to build flexible templates and content structures, making it easier for marketing teams to control content dynamically.

• Service Layer Customization:

The service layer in SAP Hybris abstracts the business logic from data access and presentation layers. Customizing it means modifying or adding new business logic or operations. Every business has unique requirements. Customizing the service layer ensures that the platform behaves according to specific business rules and workflows, enhancing flexibility and functionality.

4. Integration techniques with third-party applications

No e-commerce platform functions in isolation. Integration techniques are methodologies and practices to connect SAP Hybris with other third-party systems, be it ERP systems, payment gateways, CRMs, or other tools. Effective integrations ensure that data flows seamlessly across systems, automating processes, reducing data redundancy, and ensuring a unified experience for both customers and backend users.

The Developer Training for SAP Hybris is designed to provide a holistic understanding of the platform, equipping developers with the knowledge and skills needed to customize, extend, and integrate it effectively. It ensures that the developer can tailor SAP Hybris to meet specific business needs, making it a powerful tool in the e-commerce landscape.

Functional Training

1. Overview of the e-commerce landscape and SAP Hybris’ role

The e-commerce landscape encompasses the various technologies, platforms, and strategies used to sell products and services online. SAP Hybris, now known as SAP Commerce Cloud, is a major player in this space, offering an integrated suite of solutions for e-commerce, marketing, sales, and service. Understanding the broader e-commerce ecosystem and where SAP Hybris fits provides context. It helps individuals appreciate the challenges businesses face and how SAP Hybris addresses these challenges.

2. In-depth understanding of product management, order management, and customer experience management

• Product Management:

This covers how products are listed, categorized, priced, and presented on an e-commerce platform. In SAP Hybris, product management encompasses everything from product attributes, categories, and variants, to pricing and promotions. Effective product management ensures that customers find what they’re looking for easily and get all the necessary information to make a purchase decision.

• Order Management:

Order management in SAP Hybris involves the lifecycle of an order, from the moment a customer places it, through its fulfillment, payment, delivery, and potential returns. An efficient order management system ensures that customers receive their products on time, resulting in enhanced customer satisfaction and reduced operational costs.

• Customer Experience Management:

This pertains to how customers perceive and interact with the brand across various touchpoints. SAP Hybris provides tools to tailor content, personalize experiences, and track customer journeys. In today’s competitive landscape, customer experience is paramount. Ensuring a smooth, personalized experience can significantly enhance customer loyalty and brand reputation.

3. Multi-channel commerce strategies using SAP Hybris

Multi-channel commerce involves selling products or services across multiple touchpoints or channels — online stores, mobile apps, physical stores, social media, etc. SAP Hybris provides tools to manage and integrate these diverse channels. Consumers today interact with brands across various channels. A consistent, integrated multi-channel strategy ensures that businesses provide a seamless experience, increasing sales and customer retention.

4. Real-world case studies to understand business application

These are actual examples of businesses that have implemented SAP Hybris solutions to address challenges or achieve specific goals. They provide insight into the practical application of the platform in various scenarios. Real-world case studies offer a tangible understanding of how SAP Hybris can be applied in different business contexts. They provide lessons, best practices, and frameworks that can be replicated or adapted.

The Functional Training for SAP Hybris equips participants with the knowledge to understand the broader e-commerce landscape, the specific capabilities of SAP Hybris, and how it can be used to address real-world business challenges. Unlike developer training, which focuses more on technical customization and extension, functional training emphasizes understanding the platform’s features and their application in business scenarios.

Who Should Attend?

• Professionals looking to transition into the e-commerce domain.
• Existing SAP professionals wanting to upskill.
• IT consultants and analysts aiming to expand their technological repertoire.
• Entrepreneurs wanting to understand the SAP Hybris platform for business applications.

Conclusion

In an era where customer-centric solutions define business success, mastering platforms like SAP Hybris becomes crucial. Multisoft Systems, with its in-depth and comprehensive SAP Hybris (Developer & Functional) Online Training, stands as an excellent choice for those looking to dive deep into the world of digital commerce.

With its blend of theory and hands-on projects, guided by industry experts, this training promises not just knowledge but the confidence to apply it in real-world scenarios. Whether you’re a seasoned professional or a beginner in the IT sector, this course by Multisoft Systems promises to be a catalyst in your career journey.